Marketing · Starter team · Flagship 90 days

B2B Content Production

Your content team. Output: approval-gated how-tos, articles, playbooks, and LinkedIn drafts (paste-only) from a tight call source set. Humans approve every piece. Nothing auto-publishes.

Company surface (always on)

Every Bloom company has an AI VP of Marketing in Slack, Analytics for the weekly report, and a Findings Compiler that packs agent documents into the ICP, the 90-day plan, and an exec summary. The call vault is shared recordings and notes. Bloom’s human partner installs, monitors, and hires more as projects.

Org view

Format writers, Brand Voice, Quality and Voice Gate, and Scheduler report to the Content Director. The Director reports to the AI VP.

What each agent owns

AgentReports toCadencePromised output
Content DirectorAI VPWakes on ticketsTickets from the vault, SEO, or Intelligence
How-To writerContent DirectorOn-demandHow-to draft from intake and calls
Article writerContent DirectorOn-demandArticle draft
Playbook writerContent DirectorOn-demandPlaybook draft
Brand VoiceContent DirectorOn-demandWriting manual lock, then a voice pass on drafts
Quality and Voice GateContent DirectorOn-demandPass or fail against the manual, then human approval
SchedulerContent DirectorCadence routineHolds approved drafts in the pool

LinkedIn is optional on this team: paste-ready drafts only. Bloom never auto-posts.

Flagship 90 days (12 weeks)

This is the default install map for Content Production. Twelve weeks, one job per week. Calibration runs weeks 7 through 9.

Week 1Ingest client conversation data
Week 2Build the ICP analysis
Week 3Build the content and SEO audits
Week 4Keyword list, clusters, and prioritization
Week 5Ingest voice and structure materials
Week 6Build the internal review process
Week 7Calibration: first marked drafts
Week 8Calibration: rewrite the manual
Week 9Calibration: lock the voice
Week 10Publishing cadence: pool and roles
Week 11Publishing cadence: one full cycle
Week 12Publishing cadence: steady workflow

Walk the checkboxes on the example 90-day plan or the 90-day outline.

After the 90 days: other pathways

Once generation to QA to human approval is running, later projects can take one of these paths. They are not the 90-day finish line.

Rewrite current site content

Take the keep / fix / add audit and rewrite live pages against the locked voice.

Restructure the site for SEO

Use the keyword clusters and SEO audit to reorganize information architecture and page intent.

Generate LinkedIn content

A deeper paste-only LinkedIn track from the same intake. Still never auto-posted.

Hire B2B Content Production.

Book a call. We stand up the writers against your voice and the language already in your calls.